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Mathias Craig, CEO of blueEnergy.

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An ode to the iceberg

by Mathias Craig last modified 2008-03-24 17:32

Ah, the good old iceberg analogy. It's over used because it effectively illustrates a nearly universal point - that most people don't understand what goes into any given final product. We humans have a natural tendency to focus on the 10% that rises above the water's surface without appreciating the 90% that supports the whole structure from below.

blueEnergy is just now breaking the surface and as we do, more and more people are finding us to tell us what we should be doing.  Sometimes they're right but most of the time they're either telling us we should have done something more or should be doing something more now.  There's no doubt we need good advice and help, especially going forward.  But we also know where we've come from and what it took to get to where we are now. 

We see below the water's surface for our particular situation.  People who are now seeing blueEnergy for the first time and think we could have or should be doing more don't understand what it takes to get anything done in the environment we work in.  It takes a significant physical, human and organization infrastructure to lift a noticeable chunk of iceberg out of the water.  And by significant infrastructure I don't mean bloated overhead - I just mean a highly effective body of knowledge, experience, motivation, procedures, facilities and equipment.  And in the environment blueEnergy has chosen to work in, it's a struggle for everything including every inch of infrastructure.

I know in my heart that we have done and are doing all we can with the resources we have.  We will continue to improve our efficiency and as we attract more resources and get them to gel with our existing ones we will be able to do more.  One thing's for certain, this whole blueEnergy experience has sensitized me to the challenges faced by other organizations just breaking the surface.  I look at them now with a sense of awe and admiration and am very careful with my words when offering suggestions.

 

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