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How to evaluate and spread your big ideas

by Tom Frohlich last modified 2007-06-07 13:36

Boru Douthwaite, author of Enabling Innovation, provides tangible frameworks and guidelines to help you evaluate and spread your ideas

All the participants agreed that this session provided some good tools to move your big, innovative ideas forward. The following concepts can be used to help shape your decision making when trying to bring your innovative concepts to life: Innovation is an evolutionary process. Innovations must be allowed to circulate and be adapted by a number of different players. Innovative procedures, products, technologies, or philosophies that are held too closely and are not allowed to be modified are rarely adopted by the mainstream. Most Significant Change (MSC) is a framework designed to allow organizations to pick up innovative ideas and allow them to grow. How do we get an idea to reach a tipping point (a point in time in which adoption begins to increase exponentially and is adopted by the mainstream)? Boru suggests ten crucial steps to get your ideas past the tipping point: - Start with a plausible promise - Convince potential stakeholders you can provide something they need - Find a product champion - Find someone, usually yourself, who can drive the evolution of the idea - Keep it simple - Work with innovative and motivated partners - Be prepared to hand over your idea and allow others to let it evolve - Work in a pilot site or sites where the need for the innovation is great - Set up open and unbiased selection mechanisms - Don’t release the innovation too widely too soon - Don’t patent anything unless it is to stop someone else trying to privatize it - Realize that culture makes a difference - Know when to let go My small working group in the session also agreed that the appropriate climate must exist for a new idea/product to flourish. Introducing a new idea that solves does not solve a current or future needs will not readily be engaged. Boru Douthwaite is a technology analyst working for the International Center for Tropical Agriculture (CIAT). He is the author of Enabling Innovation.

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