Social Edge presents an Online Marketing for Nonprofits Cheat Sheet based on some of things you may want to do on the internet to help your organization grow:

How can you reach the millions of people on the internet?

Currently these nonprofit programs are available to US 501c3 programs but some are expanding globally:

• Google Adword Grants: google.com/grants/

• YouTube Nonprofit Program: youtube.com/nonprofits

• Network for Good (partnered with Yahoo!) Charity Badges:

• Facebook Causes: apps.facebook.com/causes/about

• Second Life: secondlife.com

How can you get donations online?

Besides Network for Good and Facebook causes mentioned above, there are other ways to take donations on your site and other sites:

US with 501c3 organizations:

• PayPal Donations:  paypal.com/cgi-bin/webscr?cmd=p/xcl/rec/donate-intro-outside
• Google Checkout for Non-profits: https://checkout.google.com/seller/npo/
• JustGive.org justgive.org/html/nonprofits/faqnonprofits.html#1  (you have to be registered with guidestar.org/npo/)
• Charity.com: charity.com/register.shtml
• Avanoo.com: avanoo.com/m/start/register/ (your supporters promote you through badges on their web pages/blogs and you get donations from corporate sponsors who support your cause when people click on the badge)

UK with charity’s Gift Aid tax reference number:

• Charity Choice and The Co-operative Bank's online donation service:  charitychoice.co.uk/CharityRegistration.asp
• Just Giving:  justgiving.com/charities/
• PayPal.co.uk:  paypal.co.uk/uk

Note:  Charity Pricing Based on application and pre-approval by PayPal. Merchants must provide a brief organisational summary or mission statement and proof of their tax-exempt status or registration with their applicable country-specific regulatory body. Merchants can inquire about approval in accordance with this policy by sending contact details, business URL and a brief business summary to compliance@paypal.com.

• Google Checkout in UK and Europe? checkout.google.co.uk

(Apparently, you can get free checkout with Google in the UK if you have a Google Adwords account…)

Cross border giving in Europe

• givingineurope.org
• crossborderdirectory.org/

Global Giving (international)

• globalgiving.com/contactus/project2.html

How can you get people involved in your cause?

Besides blogs* which are a great way to make a personal connection with your community, you can:

• Set up a free wiki:  Wet Paint  wetpaint.com  
• Encourage online collaboration:  PBwiki  pbwiki.com

• Start a petition:  thepetitionsite.com or ipetitions.com for free hosting of online petitions, as well as: pledgebank.com, petitions.pm.gov.uk, hearfromyourmp.com, and netaction.org
  

• Find volunteers online:  volunteermatch.org or timebank.org.uk
• Survey your beneficiaries and supporters:  surveymonkey.com (the Basic subscription is free. Create and administer as many surveys as you want.) or surveygizmo.com (embed surveys in your own webpages). Also check out questionpro.com, zoomerang.com, qualtrics.com, and wufoo.com.

*blogger.com, wordpress.com, sixapart.com, moveabletype.com, vox.com... and let people subscribe through RSS.

How can you get other people to promote you?

Make it easy for them to share your site by making it easy for people email articles from your site to their friends.  Let them bookmark (www.google.com/bookmarks,  bookmarks.yahoo.com/) and tag (del.icio.us,  reddit.com, digg.com)  the content they find useful.

• Create your own widgets and let supporters add to their blog, page, or website:

• Gydget: gydget.com/my_widget
• Clearspring clearspring.com
• Widgetbox widgetbox.com

• Involver: involver.com (video campaigns on social networks)

• Enter your website in contests: if you win, you can get more visibility, and some contests give people the chance to vote for your site which gives your supporters a new reason to promote you:  

webbyawards.com, seomoz.org, SXSW (2008.sxsw.com/interactive/web_awards/),  prixars (www.aec.at/en/prix/), youtube.com/contests_main

How can you hold online charity auctions and fundraising on eBay?

Hold your own charity auction or let other people sell and give you the proceeds!

• Fundraising on eBay book: tinyurl.com/yo4sds

US with 501c3 organizations:

• eBay Giving Works: givingworks.ebay.com/nonprofit
• MissionFish: missionfish.org/NPMMF/npregintro.jsp

UK with charity’s Gift Aid tax reference number:

• eBay for Charity: pages.ebay.co.uk/community/charity/index.html
• MissionFish.UK: missionfish.org.uk/

How can you share your stories?

Syndicate your videos!

• YouTube.com, YouTube.co.uk
• iTunes.com
• MySpaceTV.com (tag “charity”)

Change oriented video sites...

• Fora.tv
• Frictiontv.com
• Hub.Witness.org
• Vuze.com

Share your documentary

• SnagFilms.com  (see also: http://ptech.allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/)
  

How can you find a filmmaker to help document your work?

Release news about your organization and events online:

• Academy Awards oscars.org/awardsdatabase/index.html
• Bullfrog Films bullfrogfilms.com
• CAAM (PBS) publicbroadcast.asianamericanmedia.org     asianamericanmedia.org/blog/category/in-theatres
• California Newsreel newsreel.org/main.asp
• DFGDocs The British Documentary Website dfgdocs.com
• Doculink doculink.org
• Documentary Educational Resources der.org
• DocumentaryFilms.net
• Emmy Awards cdn.emmys.tv/awards/awardsearch.php
• Film Arts Foundation filmarts.org
• Frameline (LGBT) frameline.org/index.aspx
• Full Frame Film Fest fullframefest.org
• Human Rights Watch Film Fest hrw.org/iff
• IFC.com ifc.com
• Independent Lens (PBS) pbs.org/independentlens/bios.html
• Indiewire indiewire.com
• Int. Documentary Association documentary.org
• Latino Media Resource Guide lmrg.nalip.org
• Latino Public Broadcasting (PBS) lpbp.org
• Nat. Black Programming Consortium (PBS) nbpc.tv
• Native American Public Telecom (PBS) nativetelecom.org
• P.O.V. (PBS) pbs.org/pov
• Pacific Islanders in Communications (PBS) piccom.org
• Peabody Awards www.peabody.uga.edu/winners/search.php
• SilverDocs Festival silverdocs.com/idc/bios/filmmakers/
• Sundance Channel sundancechannel.com/schedule
• Sundance Film Festival sundance.org/festival
• Sundance Institute sundance.org/press.html
• The D-Word d-word.com
• The Independent aivf.org
• Tribeca Film Festival tribecafilmfestival.org
• Women in Film and TV NY nywift.org
• Women In Film wif.org
• Women Make Movies wmm.com

How can you get the word out about your cause and events?

Release news about your organization and events online:
International

• AlertNet alertnet.org
• Inter Press Service http://ipsnews.net
• Nonprofit Online News http://news.gilbert.org/submit
• OneWorld.net oneworld.net

US with 501c3 organizations:

• AScribe ascribe.org
• Nonprofit Newswire nonprofitnewswire.com/for_nonprofits.asp

UK with charity’s Gift Aid tax reference number:

• Third Sector http://thirdsector.co.uk/ContactUs
• UK Fundraising fundraising.co.uk/newswire

Or for something a bit edgier – how about “crowd powered media” Now Public nowpublic.com
For more resources, see also www.Idealist.org/tools/nonprofit-news.html

How can you find the best new employees?  

List your jobs online:

• Acre HR in UK acre-resources.co.uk
• Bright Green Talent brightgreentalent.com
• Business for Social Responsibility CSR bsr.org/insight/jobs/index.cfm
• Care2/Simplyhired simplyhired.com/a/special-searches/eco-friendly
• The Development Executive Group developmentex.com/index.jsp
• Greenona greenona.jobamatic.com/a/jbb/find-jobs
• Idealist job listings idealist.org/if/as/Job
• International Public Service Jobs globalmpa.net/content/feed/detail/604
• LinkedIn linkedin.com
• Net Impact netimpact.org/displaycommon.cfm?an=4
• Nonprofitoyster nonprofitoyster.com
• Opportunity Knocks opportunityknocks.org
• Philanthropy Executive Jobs philanthropy.com/jobs/80
• REDF Careers redf.org/careers-intro.htm
• Social Edge job listings socialedge.org/features/job-listings
• Sustainability Forum sustainabilityforum.com/forum/job-offers-internships
• Treehugger jobs.treehugger.com
• The Vault vault.com/hubs/512/channelhome_512.jsp?ch_id=256

More resources:

beth.typepad.com, networkforgood.org,  techsoup.org, netsquared.org, and, of course, socialedge.org