I've posted our value propositions here as well as in the word doc attached.

blueEnergy targets four different beneficiary groups: Rural Poor, Rural Non-poor, Urban Poor and NGOs the focus on helping the poor.

Rural Poor Value Proposition

For rural, low-income people who are seeking to improve the quality of education, health, communication and entertainment services for themselves and their communities,
blueEnergy offers a petroleum-free energy solution that is built and maintained locally, making it sustainable and affordable.  Energy can be used for light and radio and is necessary for most basic services, such as water purification and medicine storage in the clinic. Being locally-based means that blueEnergy understands the needs of rural people and is there to ensure the system’s continued operation after installation.  blueEnergy’s energy solution provides immediate improvements to quality of life as well as dramatically increases development opportunities for the future.

Rural Non-poor Value Proposition

For rural people who are seeking to meet their energy needs in a sustainable, affordable way, blueEnergy offers a sustainable hybrid wind solar energy solution that is free from the constraints of petroleum.  blueEnergy builds and maintains its energy systems locally and understands the local terrain.  These factors help blueEnergy sustain its energy systems beyond installation which leads to a low life-cycle cost compared to diesel generators, solar power alone and imported small-scale wind turbines.  Energy is a critical service that people depend on and blueEnergy’s commitment to sustainable service sets it apart from the alternatives.

Urban Non-poor Value Proposition

For urban people who are seeking to escape the inconvenient and economically harmful interruptions to their energy service that occur near daily, blueEnergy offers a backup power system that can meet their energy needs during blackouts.   The backup power system re-charges itself when the electric grid is operating and automatically switches over to providing power when the electric grid fails; the user hardly notices the interruption.  In addition, blueEnergy offers renewable energy charging options for the backup power system including locally made wind turbines and solar panels.  blueEnergy’s backup power system increases quality of live by preventing interruptions to business and personal matters.

NGO and Other Development Organizations Value Proposition

For NGOs and other development organizations that are seeking to bring basic services such as health, education, and communication to communities in need,
blueEnergy’s holistic approach to energy development provides a sustainable energy service that an NGO can layer its programs on top of.  blueEnergy builds and maintains its hybrid wind solar energy systems locally and understands the local terrain.  This expertise and local commitment to sustainability makes blueEnergy’s solution low-cost over a systems’ lifetime compared to diesel generators, solar power alone and imported small-scale wind turbines.  Partnering with blueEnergy ensures that the critical component of energy, which is paramount to the success of most development projects, is well taken care of so that an NGO can focus on its core mission.

Hello Mr. Craig:

I see that you have already completed Exercise 2, and this is very well done.  Please proceed to Exercise 3, and feel free to e-mail me at kburgoon@scu.edu.

Sincerely

Kyle